Master of Business Administration in Marketing - Western International University (WIU)

Master of Business Administration in Marketing

 



How will you meet the challenge of an evolving global market? What strategies will you develop to reach a new generation of buyers? If these are the kind of questions that interest you, an MBA in Marketing will provide many of the answers. This degree program will prepare you to excel in a sophisticated, rapidly changing environment, where corporations must meet the demands of both domestic and global markets.

MBA Undergraduate Prerequisites - 9 credits**

ACC 305 Financial and Managerial Accounting
FIN 317 Financial Management*
MGT 340 Organization Theory and Behavior

Common Core Requirements - 9 credits

Master of Business Administration Core Requirements - 15 credits

Major Requirements - 15 credits

MKT 610 International Marketing
MKT 636 Supply Chain Management
MKT 642 Buyer Behavior and Sales Promotion
MKT 654 Marketing Research and Intelligence
MKT 660 E-Commerce Marketing

Credits Required for Degree: 39

*Indicates courses requiring a prerequisite.
**Credits not applied toward degree requirements.