Bachelor of Science in Business with a Minor in Marketing
Would you like to learn more about the behavior that drives buyers? Do you want to know how to market to a digital world? A minor in Marketing will prepare you to face the toughest challenges in this field.
General Education Requirements - 60 credits
Common Body of Knowledge Requirements - 18 credits
Business Core Requirements - 15 credits
Major Requirements - 33 credits
Select five upper division elective courses (15 credits) from:
ACC, COM, CRB, FIN, HRM, IT, LGS, MGT, or MKT and no more than three courses from BEH/INS
Select five of the following courses (15 credits):
MKT 415 Buyer Behavior Issues and Analysis
MKT 423 Business Development in the Digital Economy
MKT 434 Consumer Communications and Sales Management
MKT 452 International Marketing*
MKT 454 Marketing Research Methods
MKT 470 Strategic Issues in Marketing
and
CAP 485 Integrated Capstone* (3 credits)
Credits Required for Degree: 126
*Indicates courses requiring a prerequisite.